Welcome you to Effin Shop!


Effin lifestyle was created with a dream to make people of all ages re-imagine their lifestyle in a way that suits their needs. Here, each product is different, revolutionary, and made with passion. We also wanted to feature specialized products that aren’t readily available or just aren’t well known by the masses. It’s not about the best, it’s about being one of a kind.

About Us

Our Vision

Effin makes you ask one simple question whenever and wherever you see it... Why the Eff not? We aim to be the home to a complete range of innovative, unique, and one-of-a-kind products that fulfill every need you could ever have. We also want to ensure that we are investing back into the creators who build and grow Effin’s ever-expanding catalog.

Kasturi Manjal

Kasturi Manjal

Every mom knows that she needs haldi in her kitchen. They use it for a lot more than just-food. We use it as a home remedy on cuts, as an analgesic in our drinks. No wonder we thought it would be great to craft the soap that protects and keeps your skin healthy, just like your mom!

Activated Charcoal

There's nothing suaver than the colour black. Wearing that black jacket just gives off cool, doesn't it? If you feel so suave, your skin should too.

Raktha Chandan

Raktha Chandan

If you rub two sticks together you get fire. Luckily, that's what this Red Sandalwood soap is.
For those with oily skins, Raktha Chandan Soap is a natural choice for you.


The soap designed for daily freshness, Lemongrass Soaps strong anti-odor properties, and refreshing scent is the perfect mixes to feel and smell amazing. Lemongrass oils are also of great natural anti-bacterial and anti-inflammatory properties.

Lemon Grass
Kokum Butter

Kokum Butter

The sun is scorching and the pollution is just getting worst every year. Your mouth feels like the desert. That's when you see the juice stand at the corner of your street and one sip brings you back to life. So if that's how your mouth feels, imagine how good it would feel on the skin!


World wide shipping

We don’t stop at serving our country, Everyone can get Effe’d


Pure Essential Oils

Safe Cosmetics & Natural Touch



We make our soaps with love


100% Payment Secure

We ensure secure payment with RazorPay

Our Blogs

Love to read, Here are some informative blogs

Smelly Things: Why Men Sweat So Much?

Let's face it. We all stink. It's time to change that.

Historically it is well documented that odour is a potent sense for all living beings. We use it for a range of experiences; from knowing if a food has gone stale to mate selection in most mammals. 

Everyone has been telling you your body odour is quite off-putting, and men tend to experience it more often than women. So let's break down why do we men tend to smell worse and why it's detrimental to your life overall.

Why You Should Use Activated Charcoal For Your Skin

The last decade has seen the rise of activated charcoal-infused products ranging from croissants to skincare products; and though many of its uses have been proven as redundant, its applications in medicine and skincare have proven to be undeniable. Today we are going to look at why it is a

Top Benefits and Home Remedies of Raktha Chandan

Let’s shed some light on one of the biggest secrets to Effin’s magic. It’s Hero Ingredients. Today we will take a closer look at Raktha Chandan or Red Sandalwood, the hero ingredient of Effin Lifestyle’s Natural Raktha Chandana Soap. This wonderful ingredient has been selected for its phenomenal properties that have